Thursday, September 6, 2007
Mazda has been innovatively, strikingly and stimulatingly branding and marketing their products in Oman.
As you walk into any Mazda showroom, you will feel the lively spirit of the company. The rooms have fresh setting of attractive wall-to-wall posters and a totally renewed look. And to complete the refreshing ambience, staff uniforms, badges, silky new stands are well refined.
With the goal of targeting the audience and as a youth icon, Mazda assures that its presence and identity is felt in the center of youth destinations and hangouts. Gigantic Mazda posters will mesmerize you while walking out of the Muscat City Centre parking lot or coming out of Seeb International Airport and going towards the city. An especially designed Mazda poster will also be seen at the bowling alley at Al Masa Mall.
Mazda often puts the focus on the youth in whatever aspect.
Mazda again made a distinguishing appearance during the showings of the blockbuster Spiderman 3 at Al Shatti Plaza. Special posters were created where Mazda 3 cars were showcased. Inviting the moviegoers to take a view of the cars on display while they catch a show of the season's biggest movie, Mazda wrote on the poster '3 - The best catch’.
By booking the whole theatre for its customers, Mazda had even organized an exclusive showing of the James Bond hit Casino Royale.
Mazda has made use of the radio as an important medium of imparting news about their models. Radio is a top choice for Mazda for announcement of different promotions, radio slots for giving away prizes or simply gaining attention for their ongoing promotions. As a matter of fact, during the promotion for Spiderman 3, Mazda gave out two tickets as prizes to those who correctly answered questions on air.
As regards road shows, Mazda has always been more than just a car manufacturer as it tries to be more peculiar. Earlier this year, it was the first car brand in Oman to have a Valentine's Promotion, wherein a brilliant display of the snazziest red Mazda cars in Oman made the ambience spectacular. Mazda recently organized a series of popular road shows at different Lulu Hypermarket outlets all over Oman.
Based on its brand DNA, Mazda often comes forward for sponsorship of events that further emphasizes its qualities. Because of Mazda’s unique style, they became the exclusive presenters for the Power Walk event which was recently held. This one-of-a-kind event had corporate hot shots walk the ramp with their partners, exuding creations of Hemant Trivedi, a renowned Indian fashion designer.
Annurag Chawla, Mazda’s Brand Manager, said that a brand is the gathering and implementation of a comprehensive marketing program. And in this modern era, when competition is very stiff, one has to be above the rest to be recognized, appreciated and patronized. With this, she concluded that building brand identity needs creative thinking to stand out. She further said that their company’s philosophy is what they convert into their new branding and marketing strategies.
About Mazda Motor Corporation
A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of quality, top of the line, and safety aimed parts such as Mazda mirror.
In addition to that, Mazda is also a well known producer of different types of vehicles and their parts.
The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.
Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.
Summer is the Season for Convertibles
Convertibles are in this summer. For those who have retractable top vehicles, this is the season to have fun with those vehicles. But for those who do not have yet the vehicle, here is a lead to some of the bests in the market.
Some vehicles, however, are hard to purchase because they are on limited production. Examples of these are the new Pontiac Solstice and Saturn Sky.
But wait! Some of those can be rented for a road trip. So could still have the chance to drive those convertibles.
The Solstice (base price $22,115) and Sky ($25,325) are both nearly identical underneath. Because it comes with a longer list of standard equipment, the Sky is a bit more expensive. Base versions are run by a 177-horsepower, 2.4-liter four-cylinder engine and have an option of a five-speed manual or automatic.
Both have a performance variant: the Solstice GXP ($27,115) and Sky Red Line ($29,025). These variants are run by a 260-horsepower, turbocharged 2.0-liter four-cylinder.
Both vehicles have fuel economy that ranges from 20 to 22 mpg city to 26 to 31 on the highway.
Meanwhile, the Mazda MX-5 Miata hardtop is among the newest with a starting price of $24,945 (freight included), on the market. It has a metal top that retracts into the trunk. This feature turns this small two-seater coupe into a convertible.
With quality Mazda Miata parts, the Miata was first introduced with in 1989 in its ragtop version and revived the little two-seat roadster type. Last year, it was totally facelifted. And for this year, Mazda releases its first hardtop version.
Aside from the fun that hard top gives during summer, when it is closed, the vehicle is totally protected from the weather and most road noise. It also makes the vehicle more secure.
Nonetheless, the Miata still comes with a ragtop in four trim levels. These include the base five-speed manual transmission model with a $21,030 starting price.
It is powered by a 2.0-liter four-cylinder engine at 166 horsepower (163 with the optional six-speed automatic gearbox). Its fuel economy ranges from 22 to 25 miles per gallon in the city and 30 on the highway.
A soft top is standard with the Sky, Solstice and Miata.
Honda also has something to offer, the S2000. It is similar to the size of the Solstice and the Sky. This two-seat roadster costs higher than the Miata and even the high-powered versions of the Sky and Solstice.
With a normally aspirated 237-horsepower and a 2.2-liter inline four-cylinder engine, the S2000 costs $34,845 and can run either with a six-speed manual or four-speed automatic transmission. Because of its price, this vehicle is not a hot seller. But Honda fanatics can still have this.
The BMW Mini Cooper convertible is also one of the suggested summer vehicles. It is available in two versions, namely: the base model ($22,600) and the turbocharged S version ($26,050). The ragtop version of the modern Mini, it has four seats but a tight one at the back. Standard with a five-speed manual gearbox and a six-speed manual transmission, the Cooper’s base engine is a 115-horsepower four-cylinder. The vehicle is also available with a six-speed automatic. From the performance and manual models, fuel efficiency ranges from 23 city/32 highway to 27/35.
Ford offers the Mustang convertible in three versions for 2007: the base V-6 model ($24,820), the V-8 GT (starting at $31,265) and the Shelby Cobra GT 500 ($46,500), which is supercharged and high-performing. Its EPA ratings range from 15 to 19 city and 21 to 28 highway.
The Volkswagen New Beetle convertible, the ragtop version of the modern Beetle, is another suggested vehicle. With a beginning price of $22,880, it comes with a 150-horsepower, 2.5-liter inline five-cylinder engine. It is available with either a five-speed manual or six-speed automatic with EPA ratings of 22 city/30 highway for both transmissions.
Other vehicles that would make your summer fun are the all-new four-passenger VW Eos, Chrysler PT Cruiser and 2007 midsize Sebring, 2007 Pontiac G6, BMW Z4 two-seat roadster and 3-series convertible for 2007, line ups of Mercedes-Benz and Audi, and the Jaguar XK and XKR.
Whatever vehicle you choose, make sure you will achieve the summer fun driving with the help of the vehicle’s performance capacity.
Mazda Wants a Greener Planet
Mazda Motor Company adheres to the belief that everybody needs to contribute in having a clean environment as it believes in creating environmental consciousness through its business activities this year.
June 5 is the annual World Environment Day. On this day, it is expected that political attention and action will be enhanced as the public puts into consideration environmental awareness and issues.
One of the major reasons of increasing environmental hazards is motor vehicles. However, Mazda, instead of being part of such reason, contributes to the betterment of the environment. The car company consistently keeps an eye on the environmental impact of each angle of its operations and carries on a continued effort at keeping a clean environment. It does such act whether dealing with cars in production, on the road, or at the end of their life.
Mazda puts high emphasis on minimizing the environmental load of the whole vehicle lifecycle. It manufactures clean-energy vehicles, which is done through employing production technologies and know-how that have little or no environmental impact.
Mazda was the first motor company that developed the first hydrogen-fueled rotary engine. In 2006, they used it for sale in the RX8 Hydrogen RE. Through blending hydrogen and oxygen to produce the required electricity, this kind of engine works. It only releases emits water as exhaust with no green house effect; that is without generating greenhouse gases like carbon dioxide. That is not all! What is more interesting on this engine is that Mazda manages to achieve this result without compromising the torque, acceleration and exhaust tail note experience as compared to an internal combustion engine.
For the nth time, Mazda once again made a breakthrough in environmental concern when they became the first to introduce the unique Three Layer Wet Paint System. It was the first technology in the entire world to lessen Volatile Organic Compounds (VOC) and carbon.
This system of painting is a one-step baking and drying coating process. It applies three layers in succession-primer coat, base coat and clear coat-while still wet, without drying in between. The carbon dioxide emissions are lessening by 15 percent through the absence of the drying process. Aside from this, high-precision coating equipment yields gains in coating efficiency that leads to 50 percent reduction in VOC emissions. It is a new low solvent content paint that was developed by Mazda together with paint manufacturers.
Mazda is into continuous research and analyses to further enhance and manufacture vehicles that can conserve energy, minimize waste, remove air and water pollution and trim down chemical emissions that are hazardous. Mazda utilizes an effective and systematic operation system and at the same time enforcing efficient use of resources and hazardous wastes reduction.
Another proof of Mazda’s commitment to environmental concern is their Environmental Accounting System. This enables to find out the costs and benefits that are incurred by its environmental protection activities.
Moreover, Mazda trains their employees to inculcate in their minds environmental awareness. The company even encourages their staff to gather public qualifications in connection to the environment. Also, Mazda has environment education programmes that are set to a wide array of job profiles.
J D Power and Associates, a research firm in California, duly recognized the efforts of Mazda in environmental consciousness. As a matter of fact, among the most environmental friendly cars listed in their Automotive Environmental Index (AEI) study of 2006, the Mazda3 and MX5 are included.
S Kasthurirengan, the General Manager of Towell Auto Center, Oman said that 'Mazda is renowned as a socially conscious company. According to the manager, it does several ways for it to maintain social responsibilities, for the benefit of man, in particular, and for the necessity of a greener planet, in general. He added that the company targets to promote environmental protection as the first corporate social responsibility and religiously maintains oneness with nature in every business activities around the world.
About Mazda Motor Corporation
A Japanese automotive manufacturer that is based in Hiroshima, Japan, Mazda Motor Corporation is the maker of quality, top of the line, environment friendly exhaust parts such as Mazda intermediate pipe. Such auto part is a component of the entire exhaust system that is in charge of managing the gases being produced in the combustion chamber.
In addition to that, Mazda is also a well known producer of different types of vehicles and their parts.
The company is expected to produce 1.25 million vehicles annually as of 2006. Among Japan, Europe, North America, and Latin America, its sales will be evenly divided.
Mazda’s 33.4% of controlling interest is controlled by the Ford Motor Company.
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